Paul Arden
Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.
Books Paul Arden has authored
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It's Not How Good You Are, It's How Good You Want to Be
by Paul Arden • June 1, 2003 • Arts & Photography
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the...
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