Sally E. Lorimer

Sally Lorimer is a business writer, and was previously a Principal at ZS Associates where she consulted with numerous companies on sales strategy, sales force effectiveness, and territory alignment. Together with ZS founders Andris Zoltners and Prabhakhant Sinha, Sally has co-authored of a series of books on sales force management and several academic articles.

Sales force management books co-authored by Sally include:

- “Building a Winning Sales Management Team: The Force Behind the Sales Force” (2012)

- “Building A Winning Sales Force” (2009)

- “The Complete Guide to Sales Force Incentive Compensation - How to Design and Implement Plans That Work” (2006)

- “Sales Force Design for Strategic Advantage” (2004)

Sally received her Master of Management degree from the Kellogg School of Management at Northwestern University, and is also a graduate of the University of Michigan.