Behind the Cloud
by Marc Benioff | October 19, 2009 | Business & Money
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only s...
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
More details for Behind the Cloud
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ISBN #
9780470521168
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Page count
304 pages
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Publication Date
October 19, 2009
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Publisher
Wiley-Blackwell; 1st edition
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Category
Non-Fiction
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Genre
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Amazon Star Rating
4.5
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Amazon Ratings Count
347 ratings
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Amazon Last Rating Data Date
July 21, 2021
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