Crossing the Chasm

by | July 20, 2021 | Business & Money

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4.6 stars

982 ratings

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majo...

More details for Crossing the Chasm

  • ISBN #

    0062292986

  • Page count

    288 pages

  • Publication Date

    July 20, 2021

  • Publisher

    Harper Business; 3rd edition (January 28, 2014)

  • Category

    Non-Fiction

  • Genre

    Business & Money

  • Amazon Star Rating

    4.6

  • Amazon Ratings Count

    982 ratings

  • Amazon Last Rating Data Date

    July 21, 2021

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