Focus
by Al Ries | September 27, 2005 | Business & Money
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry ...
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
More details for Focus
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ISBN #
0060799900
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Page count
320 pages
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Publication Date
September 27, 2005
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Publisher
Harper Business
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Category
Non-Fiction
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Genre
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Amazon Star Rating
4.2
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Amazon Ratings Count
88 ratings
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Amazon Last Rating Data Date
August 5, 2021
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