How Companies Win
by Rick Kash and David Calhoun | October 12, 2010 | Business & Money
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. ...
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
More details for How Companies Win
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ISBN #
0062000454
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Page count
272 pages
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Publication Date
October 12, 2010
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Publisher
Harper Business
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Category
Non-Fiction
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Genre
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Amazon Star Rating
4.5
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Amazon Ratings Count
37 ratings
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Amazon Last Rating Data Date
August 2, 2021
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