by Gina Keating | September 24, 2013 | Business & Money
The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
Journalist Gina Keating recounts the fast-paced drama of the company’s tu...
The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
ISBN #
1591846595
Page count
304 pages
Publication Date
September 24, 2013
Publisher
Portfolio
Category
Non-Fiction
Genre
Amazon Star Rating
4.4
Amazon Ratings Count
157 ratings
Amazon Last Rating Data Date
August 4, 2021
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