Predictably Irrational
by Dr. Dan Ariely | April 27, 2010 | Business & Money
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Tim...
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
More details for Predictably Irrational
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ISBN #
9780061353246
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Page count
384 pages
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Publication Date
April 27, 2010
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Publisher
Harper Perennial
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Category
Non-Fiction
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Genre
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Amazon Star Rating
4.6
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Amazon Ratings Count
4,312 ratings
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Amazon Last Rating Data Date
August 24, 2021
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