Switch

by Chip Heath and Dan Heath | February 16, 2010 | Business & Money

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4.6 stars

3057 ratings

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The ra...

More details for Switch

  • ISBN #

    0385528752

  • Page count

    305 pages

  • Publication Date

    February 16, 2010

  • Publisher

    Crown Business

  • Category

    Non-Fiction

  • Genre

    Business & Money

  • Amazon Star Rating

    4.6

  • Amazon Ratings Count

    3,057 ratings

  • Amazon Last Rating Data Date

    July 22, 2021

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