by Jonathan A. Knee and Ava Seave | February 22, 2011 | Business & Money
We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's ...
We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.
By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
ISBN #
9781591843900
Page count
320 pages
Publication Date
February 22, 2011
Publisher
Portfolio
Category
Non-Fiction
Genre
Amazon Star Rating
4.1
Amazon Ratings Count
30 ratings
Amazon Last Rating Data Date
September 3, 2021
When you purchase an independently ranked book through our site, we earn an affiliate commission.
When you purchase an independently ranked book through our site, we earn an affiliate commission.