The Tipping Point
by Malcolm Gladwell | January 7, 2002 | Business & Money
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a ...
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
More details for The Tipping Point
-
ISBN #
0316346624
-
Page count
301 pages
-
Publication Date
January 7, 2002
-
Publisher
Back Bay Books
-
Category
Non-Fiction
-
Genre
-
Amazon Star Rating
4.4
-
Amazon Ratings Count
4,728 ratings
-
Amazon Last Rating Data Date
August 14, 2021
When you purchase an independently ranked book through our site, we earn an affiliate commission.
Get top-rated books in your inbox
Explore top rated books similar to The Tipping Point.
