Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.
Books Jack Trout has authored
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The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout • April 27, 1994 • Business & Money
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketin...
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