John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing.
by John Battelle • September 8, 2005 • Business & Money
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unl...
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